Isartorplatz 3, 80331 Munich, +49 179 13 12 128, hello@axellauer.net
I am a multidisciplinary creative director who believes that great work is in concept, honed by understanding. To that end, I see myself as a curious collaborator for forward-thinking and brave brands, always looking to find novel ways to meet. I am based in Germany, but I love to cooperate with partners all over the world.
I love to work alongside those with a shared belief in the importance of design, treating each individual project with respect and a duty of care. I repay this trust with attention to detail, transparency in thought and process and an open honest dialogue. I work closely with photographers, 3D artists, illustrators and other creatives if the project requires it.
Graphic Design, Brand Strategy, Concept Development, Naming, Identity, Print, Packaging, Environmental Design, Exhibition Design, Events, Production, Interactive, Creative Direction, Art Direction, Curation, Film & Video, User Experience and Signage.
Google, foodspring, Condé Nast, The KaDeWe Group, Barmer, Wired, GQ Gentlemen’s Quarterly, BMW Foundation, Nido, DUMMY, Stuttgarter Zeitung Magazin, Süddeutsche Zeitung Magazin, TAOS, Burda Media Group, Handelsblatt, Gruner & Jahr, Oberpollinger, Alsterhaus, Focus Style, Herburg Weiland, Nansen & Piccard, SZ Scala, Triple A, Lifetime, MOIA by Volkswagen, Edison, Storyboard, Peak Creative Leadership, Anzinger Rasp, Who’s Mark?, Work Awesome.
I’m proud to have my work awarded with wins such as Lead Awards (Gold for Magazine of the Year, 2 x Gold for Newcomer Magazine of the Year, Silver for Website of the Year), Art Director’s Club (several Gold, Silver & Bronze), Type Director’s Club New York, European Newspaper Award, ICMA Award, European Publishing Award.